


Areti Patsila
Digital Marketing Freelancer &
Content Creator
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Education
2019 - 2021
MASTER IN BUSINESS ADMINISTRATION (MBA)
2012-2016
BA (HONS) BUSINESS ADMINISTRATION
Gained in-depth knowledge of strategic management, marketing, and business development, with a strong focus on practical decision-making and leadership in a dynamic digital environment.
Built a solid foundation in business operations, marketing principles, finance, and organizational behavior, preparing for a career rooted in strategic thinking and business growth.
Specialized Seminars
May 2025
AI Creator Course
May 2025
Reels, TikTok & Shorts Course
April 2025 - May 2025
14 Day Filmmaker | Smartphone Edition
October 2024 - February 2025
Practical Applications and Strategies of Digital Marketing
Completed a hands-on course exploring how to leverage AI tools for content creation and digital marketing. Gained practical experience in using AI for writing, design, video production, and automation to boost creativity, efficiency, and client results.
Completed a practical course focused on creating engaging short-form video content for social media platforms. Learned best practices in scripting, filming, editing, and optimizing videos to increase reach, viewer retention, and engagement on Instagram Reels, TikTok, and YouTube Shorts.
Learned practical filmmaking techniques using only a smartphone—covering storytelling, lighting, editing, and cinematic visuals—ideal for creating impactful short-form content for social media and marketing.
Completed an intensive program focused on real-world digital marketing techniques, including content strategy, paid advertising, SEO, and campaign performance analysis.
Experience
Founder – Areti Creative Media (2024 – Present)
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Launched and manage a digital marketing business focused on authentic, visually engaging content
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Developed and implemented full-funnel marketing strategies for clients
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Produced short cinematic videos to boost brand storytelling and online presence
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Designed and managed websites, ad campaigns, and performance reports
Tools & Platforms
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Meta Ads | Google Ads | Canva | CapCut | WordPress | Google Analytics | SEO Tools | Instagram, Facebook, LinkedIn, TikTok